The Philosophy
Balance between body and mind. We believe in the importance of our physiological well-being in order to perform at the highest level, both in a physical and mental capacity. We believe in the power of our body's ability to heal and value the untapped potential of non-invasive and alternative procedures. We believe in the pursuit of optimization and treatment of the cause over the symptom. We believe prevention is the strongest form of treatment. We know that you can feel better than you do right now.
The Logo
The logo comprises of three horizontal ovals, which represent the last three vertebrae that support the skull. The single vertical oval represents the "magic sauce" that runs up and down from our brain to our body.The logo aims to convey a sense of balance, centeredness, structure, and creativity. It should be reminiscent of a signature of your body, creating space and inspiring creativity.
The Story
After several active years in the start-up scene supporting companies and brands from Berlin, to Hong-Kong and across the United States, Keno returned back to the German alps during the pandemic to wind down and reflect on his purpose and mission in life. Following this extended period of self-reflection, reconnecting with nature and the people dearest to him, Keno had a clear vision that his next endeavor would be focused on health, well-being and helping people reconnect with themselves.
With an overarching aim in mind, but lacking a specific opportunity to focus his energy on, Keno came across Vladimir and the Reset by chance when visiting friends in Santa Monica. With a history of posture and neck issues that he often found clouded his focus and impacted his energy levels, Keno was always eager to try and experience new massage and chiropractic methods to optimize his well being. With instant relief of his tension, improved posture, better sleep and energy levels over the subsequent days, Keno could not believe more people had not heard of, or tired this method. Not only did the reset relieve symptoms, Keno could not get over the increased mental clarity and physical lightness he felt.
Vladimir had been performing the technique for 15 years that his father had already practiced and they had both learned from the Swiss upper cervical specialist Dr. Schumperlie. As he told Keno more and more stories of the reset benefiting people with chronic Back pain, Migraines, TMJ, Vertigo and other conditions, Keno became intrigued to see how his friends would experience the Reset. Over the coming days Keno continuously told people of his Reset experience and convinced as many people as he could to go and see Vladimir. Each person that went had varying, but equally as positive an experience and could not thank Vladimir enough. One comment stuck out to Keno particularly when discussing all the stories with a friend; “it is as though the reset provides the relief that each body needs”. What fascinated him most was the amount of friends that “felt perfect” and had no particular issues, but still reported how they felt more agile, could sleep, breath better and perform better in the Gym.
After several weeks and continued positive feedback from friends and family, Keno realized that leveraging his experience of building brands, telling stories and attracting customers to help spread the awareness and access to Vladimir’s treatment could be the perfect vehicle to achieve his vision. As Keno had done so many times before, he wanted to include his friend on the journey to balance out his creative and optimistic energy with complementary expertise. Nick the rational, business minded friend he had known since childhood was the perfect mix of realist, supporter and equally as fascinated with finding new ways to boost his productivity. And so after growing to be friends over countless conversations and their joint fascination over the treatment and it’s potential for broader positive impact, The Human Reset was born over a handshake.
The Colors
Inspired by the skin tones of the earth and humans, We all aspire to reach towards the light, standing upright. Whether it be flowers, trees or humans, we aim to reach our tallest and most centered state within our optimal natural environment. We strive to help people achieve this state again through the human reset.
The Icons
We take a well-established technique and refresh it with a modern perspective. Our brand and visuals aim to fit the balance between future and tradition by using modern minimal design with hints of old medical books and diagrams, encompassing both traditional and Western medicine.
The Team